Near the end of the year, wine sales entered the peak season, and some large supermarkets in Siu Lam also recently launched a promotion campaign for red wine products. The price of wine ranging from twenty to thirty yuan to several thousand dollars makes consumers feel overwhelmed. Some people even suspect that the price of imported red wine is rising. According to industry sources, even if the price of imported red wine is only twenty or thirty yuan, the dealer is still profitable.

Buy one, get one, sell at a low price At the end of the year, the peak period of consumption of wine was approaching, and the industry that ran imported red wine ushered in an “enough enemy”. Today, some large supermarkets also sell imported red wines, but sales are far lower than domestic wines.

The day before yesterday, the reporter saw in the Siu Lam RT-Mart supermarket that the liquor products were placed in a prominent position as the highlight of New Year's goods. Although liquor products are also being promoted, there are not many products for price reduction promotions. There are many products on the red wine counter that are bundled together with yellow tape.

The original price of 39 yuan / bottle of red wine, now buy one get one free; original price of 360 yuan of red wine, also buy one get one free. The red wine sold in the supermarket has a price span ranging from 19 yuan to 5,000 yuan. In addition to buy one get one free, there are discounts for buying gifts for wine, bottle openers, wine glasses and other gifts exquisite and beautiful. Sales staff told reporters that before the holiday season, red wine sales entered the peak season, and the sales volume rose a lot more than usual. "But after New Year's Day, the sale of red wine on the Chinese New Year market will not fight liquor," said one salesman.

Difficult to distinguish consumer authenticity Although the current sales of red wine into the season, but the reporter recently learned about the Siu Lam wine market survey, the current market is full of many red wine flaunted by imported, including many "false foreign devils", making it difficult for consumers to distinguish between Pseudo.

The reporter saw in a number of supermarkets and stores selling imported red wine that the largest number and the largest area occupied were imported red wines, which were dazzling both brands and types. These red wine labels indicate that they are mostly from France, Italy, Germany, Australia, Chile and other countries, the price is generally not low.

"Actually, many of the labels are imported from abroad. They only use imported bottled wine or wine puree, and are packaged after blending and other processing techniques. They are sold on the market with the imported flag. Such imported wine is said to be It is not really imported red wine.” An industry source revealed that under normal circumstances, most of the imported red wine below 40 yuan is filled in the country, because other raw materials are added during the filling process, so the price is relatively cheap, and it is generally not understood. The consumer of wine is indistinguishable.

Wine Tips:

Julian, the Asian representative of the French Vintners Association, said whether the use of organic grapes has become the new standard of quality red wine in France today. If the public wants to purchase organic imported red wine brewed using traditional methods, the label on the bottle should have the following information:

1. Time (indicating which year the grapes were taken)

2, zip code (through zip code can know the specific origin)

3, brewers (brewer's name will be printed directly on the top)

4. Whether there is a sign for bottling in the castle (only the words “MISENBOUTEILLEASINT-LAURENT-MEDOCPAR” are printed and bottled in the castle. This wine is always in the castle and its quality is more easily obtained. Guarantee)