As the main players in the market competition, pharmaceutical investment promotion companies are both tit-for-tat opponents and comrades marching side by side. Regardless of its strength, it will find its unique place in a certain area. It does not rely on luck to survive in the fierce competition. Faced with the current pharmaceutical market, why pharmaceutical investment enterprises do not form strategic alliances, effectively use the advantages of each other to enhance their market competitiveness, fight against the struggle for survival, and achieve a win-win situation through strategic alliances with other companies.

At this stage, each company will have several varieties with market competitiveness. At the same time, as the intensity of competition for superior varieties continues to deepen, upstream manufacturers have also directly participated in the market through self-built channels, leading to increasing competition for products. This formed on the one hand, each pharmaceutical investment enterprise will have several advantageous varieties of products in its hands, and due to the factors of its own strength, it cannot achieve product coverage in the entire range; on the other hand, many companies have no good products. Distressed to participate in market competition.

In this case, related companies can fully share the benefits of product development through the sharing of product advantages and the effective use of customers and patients' thirst for good products. The complementary products of the products they collaborate with do not themselves create product market conflicts for both parties. The prices of the products for cooperative pharmaceutical investment have better market protection. They can be signed by the joint manufacturers to implement relevant agreements; they are used to control and prevent nausea from being dumped. The situation arises; the sales channels of the products to be co-operated are effectively divided so as not to destroy the already formed market system.

For pharmaceutical investment promotion companies, in addition to sharing resources in products, companies (especially small and medium-sized enterprises) can also share resources. In the current situation of market channels, each company has its own channels and regions that cannot be penetrated in the short term. Through these blank markets and blank channels, it is possible to develop advantageous enterprises with cooperative alliances to maximize market potential and enhance the company’s The impact of sales and brands is a win-win situation. However, at the same time, it should also prevent the impact on the existing market order caused by factors such as the market and channel goods.