Recently, at the 2013 Annual General Meeting of Wuliangye, Tangqiao, Chairman of Wuliangye Group, stated that in order to adapt to the new market environment, Wuliangye is carrying out reform of the remuneration system and reform of the marketing system and is expected to introduce mixed ownership in the marketing system reform.

Tang Qiao disclosed that Wuliangye established a reform leading group and Sichuan Provincial Party Committee and Provincial Government made investigations on the company’s reform. He said that from the current situation, the reform of Wuliangye, especially the reform of the salary system for middle-level cadres, can be launched in the first half of this year. The overall core is linked to performance. However, the reform of the top-level compensation system is relatively slow and needs to be improved. It takes a long time to straighten out the relationship.

In the marketing system, Wuliangye will set up seven major marketing centers and set up subsidiaries on this basis to further bring them closer to the market and increase their ability to respond to the market. According to progress, Wuliangye subsidiaries will be established in July. The marketing center has not considered introducing other capital for the time being, but the subsidiary level has already considered the introduction of capital participation with channel capacity or rapid market response capability.

For the liquor environment in recent years, Tang Qiao admitted that high-end liquor has hit the ceiling and Wuliangye will consider extending it to new industries.

Wuliangye chairman Liu China further added that in the current economic environment, the overall profit margin of the liquor industry is still higher than other industries. Wuliangye extends the industry and goes out to M&A, it must seek high technology content, promising prospects and high returns. The target of the company, as a stock company, is to be responsible to the shareholders. Before the investment decision, the company will do a good job of pre-arguing.

Liu China also proposed that not only the domestic market, but also the international market of Wuliangye is equally important, including the internationalization of products and the internationalization of capital. He disclosed that Wuliangye has established close ties with many international brands in recent years and is expected to cooperate with more international brands in the future.

Zhu Zhongyu, deputy general manager of Wuliangye, said that the current high-end liquor has entered the bottom, the price stabilized. In inventory, through the digestion of the Spring Festival, Wuliangye did a good job of destocking in the first quarter. On the one hand, the company adopted active destocking measures. On the other hand, it also showed that the basics of the consumer market have not changed fundamentally. Although the consumption of Sangong declined, The people, especially a group of relatively affluent people formed after the reform and opening up, are still very strong in consumption of high-end liquor.

Some investors suggested that Wuliangye strengthen its expansion in e-commerce. Zhu Zhongyu revealed that Wuliangye is considering creating a comprehensive consumer platform. He believes that Internet thinking is a must for modern enterprises. Wuliangye has been exploring how to make better use of the Internet in recent years, especially the mobile Internet. In this regard, Wuliangye focuses on what kind of approach it takes to be able to consume and consume. Instead of setting up an e-commerce platform on the official website, it has established a platform for excavating big data.