Safe Eating, Healthy Living, Peaceful Accompaniment

On January 21st, 2015, the State Council’s Food Safety Office, the General Food and Drug Administration, and the China Insurance Regulatory Commission jointly issued the “Guiding Opinions on Carrying out Pilot Work of Food Safety Liability Insurance” to encourage local governments to carry out pilot work on food safety liability insurance and promote the establishment of Food safety liability insurance system. On April 17, the General Office of the Shandong Provincial Government issued the “Opinions on Implementing Guofa (2014) No. 29 Document to Accelerate the Development of Modern Insurance Service Industry” to encourage the implementation of food safety liability insurance in food processing and catering services, and gradually expand food Safety liability insurance coverage. In response to the government's call, China Ping An Property Insurance Co., Ltd. combined with the mobile Internet trend, to integrate the two-dimensional code technology to build a "rest assured food" platform.

With “reliable food”, consumers can identify the authenticity of food by scanning the two-dimensional code on the food packaging, and can obtain a free food safety liability insurance for the company to insure. "Reliable food" allows it to quickly identify the authenticity of the product. Whether you are away from home or in your daily life, you can get brand assurance and insurance protection.

With "reliable food", the company becomes a qualified convoy, helping consumers protect their food safety, allowing the public to purchase validated compliance products, and increase the number of mobile Internet access points, facilitating the subsequent interaction between businesses and consumers.

With “reliable food”, the government is more convenient for law enforcement to implement, accelerate the rectification of the community’s junk food manufacturers, make “three non-existent” dangerous products nothing, and provide people with a healthy “vegetable” market.

Method 1: The company fills in the insurance survey questionnaire and after the risk review of Ping An Insurance Co., one-time delivery of insurance premiums to Ping An Insurance.

Method 2: The company purchases food safety liability insurance from Pingan Insurance Company and will collect a portion of the basic cost when signing the insurance contract. In addition, each consumer scans the "safe and secure food" QR code and enters the mobile phone number. After receiving the insurance, Pingan Insurance Company collected a fee.

The specific process is as follows: the enterprise applies for insurance under the line, records the basic information of the enterprise and the product; the enterprise enters part of the product information autonomously, generates the two-dimensional code; the enterprise independently prints or pastes the two-dimensional code to the product packaging; the consumer scans the code and enters the product information page; Consumers enter their mobile number to receive insurance.

The issue of food safety is related to the happiness of millions of people. Ping An Property & Casualty hopes that through this continuous innovation and the integration of technology, it will turn small ideas into big reality, contribute to the construction of a huge blueprint for food safety, and let dream practitioners go Farther, see more. Ping An Property & Casualty Insurance will also pay more attention to the livelihood liability insurance program, actively explore new insurance models, enhance underwriting and claims compensation capabilities, and provide customers with diverse service channels and a simple and convenient service experience.

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