When the universal character of "Internet +" reaches the medical world, a magical "chemical reaction" is taking place. Mobile medical care has changed the way that people can only go to the hospital to see a doctor. “Easy registration and consultation at any time and place” is becoming a part of daily life. For a time, mobile medical care has become a popular scent, and a group of mobile medical companies such as Lilac Garden, Dr. Chun Yu, Registered Network, Medical Doctor 160, Ai Wen Doctor, and Neighbor Doctor have grown rapidly, and BAT giants have also poured in. Step up the layout of the mobile medical industry . The competition of mobile medical care will be the competition of hospitals and doctors. In the past 2014, mobile medical care has become the biggest slogan, and a large number of mobile medical companies have risen rapidly. In 2015, they may face more intense competition, and product optimization will become a top priority.

Is it true that the hospital will let the doctor lose his job in the future?

In May, Alipay officially announced the “Future Hospital” program. In November, Ma Yun released his words at the Internet conference. After 30 years, the doctors were unemployed. This view came out and caused an uproar. Ma Yun is used to standing on the cusp of public opinion. He is also good at exposing sharp ideas, leading a group of fans, and screaming, "A dream still has to be, if it is realized" is enough to make thousands of fans boil.

After Ma Yun’s “Future Hospital” program was introduced, he did not say that he had a “medical dream”. The future visit will be completed at home, "the future hospital subverts the traditional treatment mode", "the next 30 years, doctors will not find a job" and other arguments, undoubtedly cast a topic bomb for the medical and scientific circles.

However, the dream is full and the reality is bone.

To sort out the "future hospital" treatment process, this is roughly the case: online registration, waiting for treatment - offline consultation - online inspection payment - offline inspection - online report - offline diagnosis - line Drug payment - offline treatment.

However, there are undoubtedly two major injuries in the "future hospitals". First, most hospitals are not well connected with medical insurance. The medical insurance docking is certainly not a technical issue, but the attitude and determination of local governments on the reform of the medical insurance system. For ordinary people, it is common sense and habit to buy medicines through medical insurance. For local governments, drug control and safety issues after medical insurance network docking must also be considered. Docked medical insurance, road resistance and long.

The second is to coordinate with the interests of the hospital. The existing industry survival mode is based on medicine. If you do not consider subsidizing hospitals and doctors, the platform for prescription drugs built by Ali will directly cut off most of the profits of the hospital. The bigger the business of Ma Yun, the more the hospital will lose. Money, will the hospital promise?

Mobile medical care is a must, there is money to have a doctor

Therefore, although Ma Yun has made his own "dream" by e-commerce, the layout of mobile medical care is absolutely not bad, but the medical field is different from the traditional B2C e-commerce, not an industry that can be willful if you have money. Looking at the active mobile medical companies, they are all busy with the money-financing circle patients, all of which focus on the patients on the circle, but also spare no expense to subsidize patients to seize the market.

But most people have forgotten that patients are advised by doctors, doctors are the core of medical care, and the largest scarce resource. Regardless of "online" or "offline", if there is not a group of quality doctors, they are all on paper. If we still sell medical services in the traditional way of selling consumer goods, we will certainly not go the long-term. Therefore, mobile medical care is not arbitrarily, and there are doctors who have money.

Most doctors in China are business units, not free people, and can only be employed in a hospital. The non-freedom of Chinese doctors determines that doctors are attached to the huge organization of hospitals. Therefore, if mobile medical care wants to obtain a large number of high-quality doctor resources and move them from “offline” to “online”, it is necessary to get through the hospital. Start with the hospital.

Of course, starting from the hospital, gathering doctors, serving patients, this mobile medical development road everyone wants, mobile medical entrepreneurs have been coveting the hospital for a long time, but the hospital barrier is not easy to score.

Serving the hospital, the hospital has the world

In our country, even in the whole Asian countries, the people are seeking medical treatment to recognize the temple and not recognize the monk. The relationship between the people and the doctors is established through the hospital. Which doctor came to see the doctor (except a few big cows, famous doctors), under this premise, a stick killed a lot of products. There are so many "XX doctors" products, and the stable doctor-patient connection they can build is only the part excluded from the brackets, because these products are bypassing the relationship between the hospital and trying to establish a "doctor" directly. This is a weak connection, but if they can think of a clever way to circle the patient and turn around the doctor, it will still produce better results, such as the almond doctor.

Under this logic, which companies are serving hospitals to seek the world? Registered network? Fun Medical Network? Or is it a traditional HIS vendor?

Registered network has got the hospital? Yes, they are located in 900 public hospitals in 23 provinces, and they can easily hang on the Internet. It is said that the number of users reached 37 million, and the number of successful registrations reached more than 23 million, ranking first in the country. Together with Tencent's help, it seems that this world is none other than him.

The author was fortunate enough to participate in the market research work of some friends, visited dozens of hospitals in the five lakes and four seas, and found that even if the industry is registered, there are still some distances from the hospital. First of all, they have many hospitals that can be registered. However, there are only a small number of expert sources; secondly, they exchange data with hospitals. Many hospitals are passed to the hospital through EXCEL. Of course, in turn, they think that they are taking such a light contact with the hospital, and it is very fast to circle the hospital. It is no wonder that they will achieve their position as the number one market share.

Looking at the interesting hospital, this product is from Jingyi. Gyeonggi is a traditional HIT manufacturer. According to the above, they have a chance. They are born to help the hospital, earn hospital money, and get close to the hospital. Also understand the hospital. However, there seems to be some gap in the careful experience of its products, and it is estimated that there is still a way to go. It seems that the traditional HIS vendors represented by them, although experienced, will take some time to build on the road of building Internet products.

As a result, is there any other model representative for mobile medical care that has been busy for a year?

Returning to the essence of medicine, service is king

2014 is undoubtedly the harvest year for mobile medical companies. There were more than 80 financing cases in this year, which is three times the total number of financing cases in this field from 2008 to 2013. BAT’s big investment is even more It has refreshed the new height of the industry. So, is this mobile medicine the first year?

The author is not talented, but he does not dare to agree, and does not dare to add comments. The only clue is that it is limited to personal speculation. Who can laugh at the end, but it is really bad. However, the author insists that only by serving hospitals, doctors, and patients can it change the world, not "mobile medical" but "medical mobility."

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