There are still more than a month away from the Mid-Autumn Festival. This year's Mid-Autumn Festival is earlier than in previous years. Therefore, moon cakes are listed earlier than before. Not only is the time to market sooner, but the price of moon cakes will also rise this year. The price of raw materials such as white sugar, lard, lotus seeds and other major moon cakes rose overall. Coupled with the increase in labor costs, the price of moon cakes this year has generally increased by 5%-10% compared with last year.

In August, group purchase orders for moon cakes have already begun. In terms of retail sales, moon cakes began to appear on the shelves of shopping malls and supermarkets in the week. Yesterday, moon cakes appeared on the food counters of a supermarket in Shenhe District. However, due to a period of time away from the Mid-Autumn Festival, citizens have not yet begun mass purchases.

However, attentive citizens have discovered that the price of moon cakes this year seems to be higher than last year. Sun Xiaoqiu, the person in charge of Shenyang Zhongjie Freezing Point City, introduced that the price of mooncakes this year is indeed higher than in previous years, which is mainly due to the impact of rising raw material prices.

This year, raw materials such as white sugar, lard, lotus seeds and other major moon cakes rose by 10% to 15%. The price of lotus lotus in 2010 was 60,000 yuan/ton, and this year it was 70,000 yuan/ton. In particular, this year's "Gao Gaozong" is making a comeback and once again it is starting to rise. Sugar has risen from 5,000 yuan/ton to 7,300 yuan/ton, which has greatly increased the production cost of mooncakes. “The increase rate is between 5% and 10%.” Yesterday, Yu Qiang, head of Shenyang moon cake group buying network, said that the overall situation of rising moon cake prices this year is the higher the brand awareness, the greater the price increase, the higher price of high-grade moon cakes. High, mooncake prices for the low-end of the public rose little, while some small and medium-sized brands of moon cake prices rose little, and even did not rise at all.

Yu Qiang introduced that a certain moon cake gift box product of Shenyang's famous brand last year's price was 42.9 yuan, and this year's price rose to 45.9 yuan, an increase of about 7%. And a national famous brand of moon cake gift box products, the price was 139 yuan last year, this year rose to 159 yuan, an increase of 14%. From a single point of view, the price of a moon cake last year was 7.8 yuan, and this year it rose to 8.9 yuan, or 14%. "However, the price of moon cakes of some small and medium-sized brands did not move. Last year, 7.9 yuan was a piece, and this year it was still a piece of 7.9 yuan." Yu Qiang said.

In addition to rising raw material products, Yu Qiang believes that the factors leading to the rise in the price of moon cakes this year are all-round and closely related to the current inflationary environment. “The increase in labor costs, the increase in logistics products, and the increase in packaging costs are the reasons for the rising price of moon cakes.”